Thursday, February 19, 2009

HW 5


This is a picture about NIKE's new version shoes -- Air Force. In 25 years ago, NIKE named this type of shoes -- air force, since they put a air pump in the shoe. Few years ago, they want to remake this classic shoes, especially for basketball, so they made this advertising.
From the picture we can see a lot of famous basketball players are standing in a line. They are wearing like 80's, since NIKE wants to let all the comstumers know that this is a re-make. A shinging sun is behind all the players. The sun is still rising, this probabely means that the Air Force series is not in the end, it is still prevail.
Under all the basketball players, there is a period of sentence : The second coming. That means the second version of Air Force is coming. It will better than the first version. That's all we can get from this picture. A simple, easy, advertising.

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