It is very easy to find some American or sometimes is world values from some pictures; films or short videos on YouTube. These three kinds of things are both always in one’s life; however, sometimes one might hardly find what deeply in these kinds of things, even people see them every day.
Advertisements would be a good example for seeing the value of people. Because the ads catch the value of customers, they can make people buy their products. Almost ninety percent customers buy thing because they see the ads on TV, as seen by a survey by Times ( How people choose the cloth, anonymous ), that means ads actually change the customers’ opinion for the products. People like to wear cloths with brands, since they see some famous people are wearing the same clothes with the same brand in the ads. There is no one do not want to be successful, so they try to imitate some famous people. I used to be crazy about Jordan’s basketball shoes, because I wondered t play basketball as well as him. In the ads, air Jordan flies through air and dunks from the free throw line, a feat a lot of normal people cannot d. that catches the attention of the customers, it makes people dream to have the same pair of shoes in the ads, and do the same thing like Jordan. This is an example of values -- it shows the “success”. However, not all the ads are using the products’ abilities to attract customers’ eyes. Another way to capture a customers’ interest would be using physical passions, like the human body. From the ads of Calvin Klein perfume, one could see a naked muscle man, and beside him is a black Calvin Klein perfume. That is all one sees from the ad, it is very simple, but it is attractive to the male customers. Almost every man wants to have a wonder body shape like the man in the ad, which is the common value of all the people. The ad suggests to customers that if the customers use the same perfume in the ad, they could have the same appeal as the man in the advertisement. However, not all people like to see this kind of advertisement. Like Jean Kilbourne, she is an example of one of them. In her film Killing Us Softly, she strongly disagrees with the idea about these kinds of ads, using human body to attract people to buy the products. In her opinion, ads should tell people the truth. However, physical passion is the only way for this company to encourage people to buy their good, one may think that this is not a big problem like Jean said in her film. One may think a human body could represent beauty, not only sex appeal. This ad is a great representation of the American and world dream or ideal to be beautiful and sexy.
Advertisements would be a good example for seeing the value of people. Because the ads catch the value of customers, they can make people buy their products. Almost ninety percent customers buy thing because they see the ads on TV, as seen by a survey by Times ( How people choose the cloth, anonymous ), that means ads actually change the customers’ opinion for the products. People like to wear cloths with brands, since they see some famous people are wearing the same clothes with the same brand in the ads. There is no one do not want to be successful, so they try to imitate some famous people. I used to be crazy about Jordan’s basketball shoes, because I wondered t play basketball as well as him. In the ads, air Jordan flies through air and dunks from the free throw line, a feat a lot of normal people cannot d. that catches the attention of the customers, it makes people dream to have the same pair of shoes in the ads, and do the same thing like Jordan. This is an example of values -- it shows the “success”. However, not all the ads are using the products’ abilities to attract customers’ eyes. Another way to capture a customers’ interest would be using physical passions, like the human body. From the ads of Calvin Klein perfume, one could see a naked muscle man, and beside him is a black Calvin Klein perfume. That is all one sees from the ad, it is very simple, but it is attractive to the male customers. Almost every man wants to have a wonder body shape like the man in the ad, which is the common value of all the people. The ad suggests to customers that if the customers use the same perfume in the ad, they could have the same appeal as the man in the advertisement. However, not all people like to see this kind of advertisement. Like Jean Kilbourne, she is an example of one of them. In her film Killing Us Softly, she strongly disagrees with the idea about these kinds of ads, using human body to attract people to buy the products. In her opinion, ads should tell people the truth. However, physical passion is the only way for this company to encourage people to buy their good, one may think that this is not a big problem like Jean said in her film. One may think a human body could represent beauty, not only sex appeal. This ad is a great representation of the American and world dream or ideal to be beautiful and sexy.
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